during that time period in the post-Z-Boys period of the mid 1980s on into the 90s. With that in mind it is very interesting to then see how corporate America would depict skateboarding in children's television shows, advertisements, films, etc. It's another example of American culture leading the way." But more importantly, "It can be marketed, it can be used to sell images which in turn can then be used to sell product." And it was. Though the very philosophy underlying the act skateboarding was a revolutionary act, as it seemingly defied boundaries set by both the state of the body politik and the state of nature, physics and gravity - the powers that be came to view this newfound popularity with skateboarding in a more pragmatic way. In spite of the initial shake-up by the Z-Boys - who had been at the forefront of skateboarding's unpredictable sky-rocket in popularity on one hand and a threat to standardized conservative Middle America on the other - by the middle of the 80s skateboarding had caught on as something corporate America could and would accept. Their influence on the evolving culture of skateboarding should not and cannot ever be overlooked. This isn't surprising when you consider the monumental influence that the Z-Boys and the legacies of the likes of pioneers such as Jay Adams, Tony Alva, and Stacy Peralta had. Prior to Zoo York, skateboarding in popular American culture was primarily associated with suburban south Californian surf culture. It all began in 1993 when Smith, Gesner & Schatz formed one of the earliest significant skateboard companies coming out of the East Coast: Zoo York. Shake things up they would, and in a big way.
It would have to take visionaries such as Rodney Smith, Eli Gesner, Adam Schatz and a little skate video to shake things up and change the lay of the skateboarding land. Consequently, the East Coast scene that was developing was largely ignored. This was due in large part to the influence of California's famous Z-Boys who had made names for themselves in the late 1970s. The vast majority of the entire skateboarding world had their eyes concentrated on the West Coast throughout the 1980s and early 90s.
0 kommentar(er)
